Why Graphic Designers Need to Understand the Print Universe
Print Design can be very challenging for graphic designers. There is so much more than pixels when it comes to this medium. You have to consider the digital printing process and how the types of media you are printing on effect and impact the design decisions. You also need to understand what requirements the printer has. Mistakes in print are more costly and time consuming than mistakes in digital.
You have to think about things like ink color density, bleeding print to edges and other considerations as a print designer.
“When working with a printer it is important to remember that a successful print job starts with laying out your document properly and paying attention to the details. It could be something as simple as not preparing the document to the final trim size. If this is not done correctly the printer will have to reduce it and this can lead to problems like type not being large enough to read.
While PDF workflows are becoming the standard, sometimes it can be helpful to provide the native files as a package from Adobe InDesign or Quark and embed the fonts and provide the image links and assets. This can put the printer in the best position to address any issues that may come up with a document.
When printers have to correct the work of designers, a lot can go wrong. The end results may not meet the clients needs, deadline or budget, and this can spell disaster for the client relationship. So it’s a good idea to build strong relationships with printers and learn as much as you can about the print production process in order to be successful.”
From the top st. louis printing company!