March 30, 2018 | Kopytek
Do you remember when catalog printing would showcase a wide variety of products to customers? In the last few years, print catalogs have fallen out of favor as companies cut back on the cost of mailing these large items. Many businesses moved their efforts to online shopping rather than rely on targeted marketing with catalogs. There is a growing school of thought that says continuing to offer a print catalog can successfully attract and keep customers. Kopytek will help you with all of your catalog printing services in St. Louis including the catalog design, custom booklet, book binding and catalog printing services.
With the rise of online shopping, why are businesses using print catalogs as a large part of targeted marketing campaigns?
Customers are often loyal to a brand and catalogs are a powerful branding tool. The ability to sit and browse through a catalog is a different, and more intimate, shopping experience than looking at a website. Catalog printing delivers product information and awareness to a customer as well as brand recognition. While online shopping continues to grow, the printed catalog is most likely here to stay in some capacity. The size of catalogs, with book binding, might be smaller than years past but the ability to deliver them to targeted customer mailboxes across the country has grown.
Contact us now to speak with a Kopytek representative regarding your catalog and book printing services in St. Louis. We can print catalogs of any size.
Call Us for More Information at 314-432-2700
We wanted to highlight this great "Eye Catching" direct mail printed piece that may help some find inspiration for their next project. The direct mail piece immediately grabs a reader's…read more >
Customer Involvement Provides Huge Return for Business Customer involvement is not only a way to generate new & retain existing customers, it is a strategic approach by companies that want…read more >