Should You Use Personalized URLs (pURLs) in Direct Marketing?

Tag: Barrel Fold

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05Mar, 2014
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Personalize URL

Should You Use Personalized URLs (pURLs) in Direct Marketing?

Personalized URL’s or pURL’s have been used for years in direct marketing. You can find them being used in: Print TV Billboards Radio and Digital Channels What are Personalized URLs? The name basically…

28Feb, 2014
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Kopytek Print Job Case Study

The Case Study of a Kopytek Print Job

We here at Kopytek wanted to share with you an common case study of how print jobs come to us and then get printed. 1. You’ve been working on a project…

08Feb, 2014
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Kopyteks Fold of the Week

Spiral Accordion Mailer Fold

The Spiral Accordion Mailer Fold is a two-part direct mail piece that features a post card and a circular piece that fits inside of a mylar envelope. The circular piece…

21Jun, 2013
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Kopytek kreative folds

Folded Printing Projects – Are You In The Advertising Fold

For advertising agency design professionals and marketing department creative, designing a printed piece that makes the best use of available space and positions the messaging in a unique way to…

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