Interactive Print Ads – Neutrogena and Lipstick
The Brazilian Magazine Caras worked with Neutrogena and an ad agency to develop an interactive cover that allows the reader to literally wipe the lipstick off of a models lips using a sample Neutrogena cleansing pad.
We thought this was a fresh way to engage a reading audience and a tip of the hat to us printers on pulling it off.
Studies have shown that when you actually touch and handle a product, you feel a connection to it and are even willing to pay more for it.
“This interactive piece of press gives consumers the power to star in the campaign. They handle the product, test, prove and evaluate the outcome.”
From your innovative St. Louis Print Company, Kopytek.