Do Millennials Respond to Print?
Millennials have been a hot topic for a while and one of the questions that is rarely ever asked is whether or not Millennials and younger generations are affected by Print. Do they care? Will they respond to it?
To be brief, we can tell you that yes they do care, especially when it is positioned correctly.
A recent study (http://value.printing.org/) even found that children and young adults between the ages of 12 to 17 actually prefer print!
Another article published by TIME (http://time.com/3636601/young-adult-book-sales-2014/) reported in 2014 that while adult book sales dropped significantly children and young adult books sales soared.
So there you go. We just wanted to spread the good word that Print is alive and has a bright future.
You can read the full article here: http://www.printmediacentr.com/2015/10/misconception-2-younger-generations-are-not-affected-by-print/
A Friendly piece of info from your St. Louis Printing Company partners – Kopytek.