April 30, 2019 | Kopytek
No matter how long a convenience store has been in business, there is often the need to rebrand the company in the eyes of customers. The act of rebranding can be a complete overhaul of marketing elements such as the logo and company slogan. There are other times when rebranding can simply involve updating and/or redesigning convenience store graphics that brand the business in the eyes of consumers. C-store graphics grab the attention of customers and get the target audience to notice convenience store displays those spotlight specials or products that stores promote to increase sales. Convenience store graphics are one of the most powerful tools for rebranding a business and making it look new in the eyes of consumers.
Here are some tips for effectively using C-store graphics to attract customers:
Everyone has bought an item at a store that they didn’t intend on purchasing that day. Impulse buys grow sales and convenience store displays increase these unexpected purchases. C-store graphics, designed with the customer in mind, drive impulse buys because the graphics are not simply located in the checkout line. They need to be placed where the store wants customers to go in the building. C-store graphics can lead consumers through the store until they reach spotlighted goods such as candy, snacks, and drinks that might not have been on their mind when they entered the store. In addition, impulse items should be simple and easy to transport instead of larger items that might take more than one trip to remove from the store. Convenience store displays that are bright and attention-grabbing increase the bottom line by increasing impulse buying.
Learn more about the rebranding benefits offered by convenience store graphics by contacting us today.
Call Us for More Information at 314-432-2700
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