Postal Pointer #4 – Direct Mail More Effective Than You Think

Category: Direct Mail Marketing

Kopytek > Digital Printing Blog > Direct Mail Marketing
07Aug, 2013
HP Indigo 7600 Digital Press Printing Technologies

Postal Pointer #4 – Direct Mail More Effective Than You Think

We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life…

24Apr, 2013
Kopytek Postal Pointers

Postal Pointer #2 – The Writing on the Wall for Handwriting?

At Kopytek, we are always staying on the cutting edge of technology when it comes to being St. Louis’ leader in digital printing, but today’s post is an ode to…

13Mar, 2013
Kopytek Keyboard

Postal Pointers #1 – Mailing Raffle Tickets is a Gamble

Over the last several months, you’ve probably wondered about all the changes happening at the United States Postal Service (USPS) and if it might have any negative changes to your…

28Jan, 2013
Kopytek Printing Machines

Adapting Direct Mail Marketing To Rising Postage

As the economy continues its ebbing and flowing, the one thing your business has to be cognizant of is direct mail postage cost. Your bottom line depends on the attraction…

21Jan, 2013
Kopytek inc boxes

Direct Mail Marketing Campaign – What You Need to Know in 2013

Trends in the world of direct marketing are like your favorite pro sports team; one year they’re on top and the toast of the town. The next year, they’re in…

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