We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life…
Postal Pointer #4 – Direct Mail More Effective Than You Think
Category: Direct Mail Marketing
24Apr, 2013
0
Postal Pointer #2 – The Writing on the Wall for Handwriting?
At Kopytek, we are always staying on the cutting edge of technology when it comes to being St. Louis’ leader in digital printing, but today’s post is an ode to…
13Mar, 2013
0
Postal Pointers #1 – Mailing Raffle Tickets is a Gamble
Over the last several months, you’ve probably wondered about all the changes happening at the United States Postal Service (USPS) and if it might have any negative changes to your…
28Jan, 2013
0
Adapting Direct Mail Marketing To Rising Postage
As the economy continues its ebbing and flowing, the one thing your business has to be cognizant of is direct mail postage cost. Your bottom line depends on the attraction…
21Jan, 2013
0
Direct Mail Marketing Campaign – What You Need to Know in 2013
Trends in the world of direct marketing are like your favorite pro sports team; one year they’re on top and the toast of the town. The next year, they’re in…
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