March 30, 2018 | Kopytek
Do you remember when catalog printing would showcase a wide variety of products to customers? In the last few years, print catalogs have fallen out of favor as companies cut back on the cost of mailing these large items. Many businesses moved their efforts to online shopping rather than rely on targeted marketing with catalogs. There is a growing school of thought that says continuing to offer a print catalog can successfully attract and keep customers. Kopytek will help you with all of your book printing services in St. Louis including the catalog design, book binding and catalog printing services.
With the rise of online shopping, why are businesses using print catalogs as a large part of targeted marketing campaigns?
Customers are often loyal to a brand and catalogs are a powerful branding tool. The ability to sit and browse through a catalog is a different, and more intimate, shopping experience than looking at a website. Catalog printing delivers product information and awareness to a customer as well as brand recognition. While online shopping continues to grow, the printed catalog is most likely here to stay in some capacity. The size of catalogs, with book binding, might be smaller than years past but the ability to deliver them to targeted customer mailboxes across the country has grown.
Contact us now to speak with a Kopytek representative regarding your catalog and book printing services in St. Louis.
Call Us for More Information at 314-432-2700
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